By definition, digital is a format or a process. It describes electronic technology that generates, stores, and processes data. From a business lens however, the definition of digital is more interpretive; it’s really about unlocking growth. For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for others still, it represents an entirely new way of doing business. Most digital experiences happen online, connected to the internet, but digital interactions can also take place offline.
When we refer to “virtual” we often mean digital or online, using it to define an interaction that does not take place in an in-person physical environment. However there is another meaning to the word which is best understood when we consider the antonym to virtual is “actual”. In this definition, when we say something is virtual we are saying it is essentially not actual or not real.
Communication is complex, containing many layers that play a role in accurately getting a message across – from body language to tone of voice to our choice of words. Each serves a purpose, and each is uniquely important in effectively sharing our thoughts with the people around us.
Since the start of the pandemic, people’s adoption of, and affinity for technology has significantly increased.
At Colloqui, we often refer to what we call the ‘Innovation Tax’ – the idea that many businesses are eager to innovate but are held back for one reason or another (e.g. global headquarters eager to stick to legacy guidelines).
