Digital and virtual communication requires a unique set of design applications to capture an audience’s attention. While there are many formal design disciplines, there are also simple ways to pique interest through visual communication. Though it can be difficult to gauge audience perception through a screen, we’ve summarized 5 design tips to incorporate in your presentation to maximize engagement, right off the bat!
Empathy boosts creativity, enhances connection and is vital for inclusivity. Empathy-driven design informs the recipient that a brand seeks to understand them and their experiences, which ultimately inspires action.
Our new virtual normal means attention – an already fleeting resource – is further divided between screens, speakers, slides, and sounds of the virtual landscape. Designing for a shortened attention span means slide counts will be reduced, bullets will fade away and layered textures, images and bold text will be replaced with solid colours and minimalist fonts. The speaker’s delivery will become a design element itself, and the end result will feel much more human.
Think deeply about what your brand means to customers and then create immersive experiences that connect. It’s no longer just about the use of creative colours, fonts and icons. It’s about stories, meaning, authenticity and purpose.
2021 has warranted more relaxed, muted colours following the chaos of 2020. Limiting your presentations colour palette to 3-4 colours, with one accent colour to highlight key points, will bring balance and harmony to your presentation. Presenters are also opting for clean, simplistic fonts to further minimize distractions.
Presentation graphics, or rich visuals, can help you paint a picture in bite-sized chunks so that your audience can digest the information you’re presenting to them.
Although there is a great deal to consider when it comes to designing digital communications, use these quick tips as inspiration to get started on the right foot. For more assistance planning and designing your company’s digital, virtual and hybrid communications, reach out!
Top Presentation Design Trends of 2021 was initially published in April 2021 by Hubspot.
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